Welcome to our 10th REHAU New Ventures Newsletter! This time we are celebrating the release of our brand new Website as well as the launch of our Podcast "imPulse". We also want to share with you that we were recognized as one of the TOP 10 Innovation Labs in Germany! Curious? Enjoy reading!
REHAU New Ventures under the Top 10 Innovation Labs
REHAU New Ventures has been ranked as one of the TOP 10 innovation units in this year's Capital Magazin and Infront Consulting & Management GmbH study "KonzerneAufDenSpurenVonStartups" within the category of "Manufacturing Companies." To be concrete we have been ranked no 8. Most fantastic for us is that we are relatively close to the TOP 3 which now also remarks very cleary our target for the next years study. The study was based on three criteria, #people #planet #profit. Innovations that emphasise one dimension at the expense of the others are therefore not considered truly sustainable - even if in practice added value can rarely be generated to the same extent in all three dimensions.
Interested in the full result? The booklet with the results of the study is availablefor free here.
Launch REHAU New Ventures Website
We are thrilled to announce a complete remodelling of our new REHAU New Ventures Webpage, which is designed to provide our stakeholders with an enhanced online experience and several new content areas. Our new webpage features an authentic, modern design that not only reflects the essence of our brand, but also shows what we do as REHAU New Ventures, the Company Builder of the REHAU GROUP. Our new website focuses on our DNA by also showcasing our portfolio, our active ventures worldwide. Are you ready for our recents thoughts where you will find press releases, stories and updates on New Ventures?
How we create impulses – our new Podcast "imPulse" is live
Our REHAU New Ventures Podcast "imPulse" is live. The Podcast picks up on the topics of Founders Stories, Venture Building, Start-ups and Tech Trends. Nils Wagner, CEO of REHAU New Ventures, talks to founders, insiders and people who simply make a difference. The term "Pulse" conveys the pulse of the start-up world and points to the vitality, growth and rhythm of entrepreneurship. We set impulses by providing insights into inspiring founder stories or by looking at new technology trends from different angles. Continuously we will release new episodes. Stay tuned! You will find our Podcast on Spotify & Apple Music but you can also click on the video to listen to one of our episodes:
REHAU New Ventures receives Delegation from Xuzhou, China
The local minister of foreign affairs and two representatives of the local construction materials industry stopped by to learn more about REHAU New Ventures on their economic mission. Focus of the exchange was on how to cooperate between Swiss/German construction material companies and Chinese industry players with the purpose of bringing more high quality solutions to Chinese homes. The delegation is on a 2 week tour of DACH countries and is meeting several industry players and SMEs with the aim to forge collaboration as well as facilite Chinese investments in European companies. A follow-up visit with the REHAU New Ventures Team in China has already been arranged. Nils Wagner and the Board of the Swiss-Chinese Association hosted the delegation in Zurich, Switzerland.
New Ventures joining founder event @ Bits & Brezls 2023
The "Home of founders" still seems to be a unique format. Simply made by founders for founders. The synergy between founders and investors was palpable at all times. With 5,000 founders, the event offered such a vibrant picture of innovation, from #HealthTech to #Quantum #Computing. Three days full of learning, networking & doing business. And yes, speakers like Michelle Obama were certainly the "icing" on the cake. Götz Thümecke, responsible for our Portolio Management at REHAU New Ventures was able to have in-depth conversations, listen to inspiring speeches and connect with a variety of fascinating people! Awesome! We don't just love networking! It is so essential for us as a corporate venture builder! See you next year, Bits & Pretzels!
Venture Updates
Euerzuhause in the field, Meet & Greet with our Business Owner &
Co-Founder Maximilian Gassner
Look at euerzuhause in full force at the the meinZuhause fair in Nuremberg in September. Curious to listen to our Co-Founder and Business Owner Maximilian Gassner about matchmaking and taking care of customer needs: Why it is also important for us to go to a fair in addition to doing performance marketing purely online? Well, it is essential to get in touch with the customer also in person, to build up the brand, and finally the euerzuhause business model is also based on a strong partner network of prefabricated house builders which are also joining such events:
WS Retail goes TV
The REHAU New Ventures Windows Solution Retail business (WSR) in China has already proven to be profitable, thanks to the team's strong performance around our Business Owner Tina Tan in China. Based on the strong performance so far we already see significant room to scale the business even further, a topic which we will investigate in cooperation with the Division WS. Besides building a strong and exclusive channel to market via our premium dealers, the team has also focused on direct marketing to homeowners. European quality and premium positioning are leveraged in order to convince high-income Chinese consumers, that REHAU is the best partner to keep noise and pollution out of their homes.
To increase our brand awareness, the team is now launching a TV campaign alongside the usual social media marketing. Please see the exclusive preview below:
Welcome our Newborn:
Venture HOMEBASE
Welcome to our - not new - but somehow newborn venture, HOMEBASE! Basically we now merged our E-commerce activities under one global force, one global venture, called HOMEBASE. Essentially, we have now consolidated our e-commerce operations under one global force, a global venture called HOMEBASE. Basically, the “renaming” from e-commerce to HOMEBASE also involves a new strategic orientation of our activities. We no longer define ourselves through e-commerce, but rather through our brands and values. We are a home base for global brands by focusing largely on our private label Livlig53 brand to maximize the risk value of our business and prepare it for future transfer and exit. Since our co-founder team is now international, we can take advantage of synergies and unfair advantages in the regions.
Portfolio management and external investors will play a decisive role in the future success of our organization. On the one hand, external capital will be the basis for scaling our ventures. On the other hand, the participation of external investors, especially strategic investors, provides access to expertise: valuable industry knowledge and networks and crucial support.
For us, fundraising becomes important when our ventures enter the scaling phase. Scaling requires more money to grow. Getting external investors on board is a process and it implies that we get REHAU New Ventures ready for potential investors. Apart from our communication activities which target more and more potential investors, there are several other to do´s for us. We are happy that withGötz Thümeckewe have a very experienced Portfolio Manager on board. Götz has a very international background, a fantastic network within the VC and start-up scene. He founded several companies and has been an advisor for founders & young companies.
Global Force REHAU New Ventures
We are happy to introduce you to one of our colleagues from REHAU Industries in China, Molly Mei. Molly is located in Shanghai, positioned as Marketing & Communication Manager since almost 3 years. Molly is supporting New Ventures intensively especially when it comes to online & offline marketing campaigns for our Ventures in China. Also the TV campaing for our Window Solutions business in China is largely thanks to Molly. How Molly describes herself? Easygoing, active, rational. Molly great to have you as supporter being part of the REHAU New Ventures global force.
As it fits perfectly to our global force and the upcoming Double11 event which is the most relevant Shopping event in China: Happy to introduce you to Cynthia Ya, our REHAU New Ventures E-commerce specialist for the Wønderwall E-shop. Enabling social content marketing and sales conversions on the social media platform RED is what Cynthia does. Cynthia, super to have you being part of the New Ventures team.
Last words
#We love Followers
We're cranking up the vibes on our social media channels with all the latest and greatest news. If you're not already on board, hop over to LinkedIn and hit that follow button – you won't want to miss out. Stay tuned, drop your feedback, criticisms, and shoutouts our way. Let's make this a year of epic updates together! 🌟👊
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